SAVE50
Everything you need to write about 20-20-20 Vision, without emailing us first.
Most desk workers have heard of the 20-20-20 rule: every 20 minutes, look at something 20 feet away for 20 seconds. Almost nobody does it, because remembering to rest your eyes takes exactly the attention you are trying to protect. 20-20-20 Vision is a free Windows app that removes the willpower from it. It sits in the system tray, cues a short break on your schedule, and guides the rest so it lasts the full twenty seconds. There is no account, no cloud and no telemetry.
71% of desk workers say eye strain is hurting their productivity, according to Allwork.Space research published in February 2026. Digital eye strain has been described as the fastest-growing workplace ergonomics issue of 2026, driven by hybrid work, multi-monitor setups and screen days that run past eight hours.
What makes it unusual is that the cost is almost never attributed correctly. A bad chair announces itself as back pain. Eye strain announces itself as an afternoon where you read the same paragraph three times and conclude you are tired. So it is never raised, never escalated, and never appears on anyone's list of things to fix.
The countermeasure, the 20-20-20 rule, is standard optometric advice. The gap is not awareness. It is execution.
All of the above is in the free app, permanently, with no sign-up.
A plain timer interrupts your presentation, your standup and your game, and you learn to dismiss it. Pro is the tier that solves that, and it is where the genuinely difficult engineering sits: auto-pause for fullscreen games, video and presentations; pausing while your camera is in use for Microsoft Teams, Zoom and Meet; pausing whenever a program you nominate is running; and idle awareness, so a rest is not counted while you are away from the desk.
Pro is a one-time $15 purchase, not a subscription, and it starts with a free trial. On the free tier, active hours and a quiet period are the way to keep reminders away from known busy times.
Please get this distinction right if you cover the app. The reminders are free forever. The smart auto-pausing is Pro. We would much rather be described accurately than generously.
20-20-20 Vision has no user accounts, no cloud sync and no telemetry. It works fully offline. The usage statistics it shows you are computed and stored on your own device and never leave it. There is no server for them to go to.
In a category where the norm is an account, a subscription and a data-sharing policy, this is a genuine differentiator and a usable angle on its own.
20-20-20 Vision for Workplaces is the same application with the Pro features switched on, bought by an employer for their staff rather than by a person for themselves. It is sold direct rather than through the Microsoft Store, deployed as a silent per-machine MSI by Group Policy or Intune, and licensed per person at $2.50 per licence per month or $24 per licence per year, with Enterprise terms from 250 licences. It expects Active Directory or Entra ID, and runs without either, where a licence then belongs to a machine rather than to a person.
The reason it may be worth a paragraph of your piece is the category it sits in. Software that tells employers how their staff are behaving at their desks is ordinarily a monitoring product, and this one is built so that it could not be one, whatever anybody later decides they want from it.
That distinction is the story, and it is a stronger one than "privacy-friendly": a policy can be changed, and a set of records that was never kept cannot be recovered. The full detail is on the workplaces page and in the twelve-page workplace overview, which is written for the security review rather than for the sale.
20-20-20 Vision for Workplaces gives an employer the full version of the app on every desk, deployed centrally by Group Policy or Intune and licensed per person. Staff need no accounts, their break statistics never leave their machines, and the optional team reporting carries no identifier of any kind: three numbers a week, added into a weekly total on arrival, with nothing shown at all below five licence holders. It is built for display-screen-equipment programmes, and built so that it could not become a monitoring tool.
Workplaces boilerplate · 83 wordsAnything missing, or a figure you need confirmed on deadline? Email biz@20-20-20-vision.com and you will get an answer the same day.
These may be used in coverage of the app without asking. Every screenshot is generated from source, so if you need a different size, a different state or one of the four other languages, ask and you will have it the same day.
Two lockups, each supplied twice. The transparent files carry a white wordmark and are for dark grounds; the others are drawn on the brand's own dark panel and are for putting the mark on white or on a light page. Please use the artwork as it comes rather than recolouring it, setting the name in another typeface or separating the eye from the words.




Three lengths, ready to lift. Please keep the Windows-only detail in whichever you use.
20-20-20 Vision is a free Windows app that makes the 20-20-20 eye-care rule automatic: every 20 minutes, look 20 feet away for 20 seconds.
Short · 24 words20-20-20 Vision is a free Windows app that turns the 20-20-20 eye-care rule into an automatic habit: every 20 minutes, look 20 feet away for 20 seconds. It runs to your own active hours and keeps every statistic on your device. An optional one-time Pro upgrade adds auto-pausing for games, calls and presentations. Published by 20-20-20 Vision LTD, London.
Standard · 59 words20-20-20 Vision is a free Windows app that protects your eyes from screen strain by making the widely recommended 20-20-20 rule automatic: every 20 minutes, look 20 feet away for 20 seconds. It runs in the system tray and guides each break so it lasts the full twenty seconds, with active-hours scheduling to keep it to your working day. There are no accounts, no cloud sync and no telemetry, and usage statistics stay on the device. The reminders are free permanently; an optional one-time Pro upgrade adds auto-pause for fullscreen games, video calls and presentations. Developed by Maddmedia and published by 20-20-20 Vision LTD, London, United Kingdom.
Full · 107 wordsBrett Maddern, founder, 20-20-20 Vision LTD, London.
Available for interview, written Q&A, or comment on digital eye strain, hybrid-work screen habits, and building privacy-first consumer software as a solo developer.
Press and business enquiries: biz@20-20-20-vision.com
Support: help@20-20-20-vision.com
Working to a deadline? Say so in the subject line and you will get an answer the same day.